What is SKAdNetwork 4.0: The Ultimate Tool for Crushing Your App Advertising Game in SwiftUI

Are you ready to level up your app advertising game with SKAdNetwork 4.0?

Photo by Microsoft Edge on Unsplash

This powerful API allows advertisers to measure the success of their campaigns by attributing app installations to specific ads, all while maintaining user privacy.

And now with the latest version, 4.0, available in iOS 16.1 and iPadOS 16.1, it’s providing even more insight into the performance of your ads. Here’s what’s new:

• Hierarchical source identifiers: This feature allows you to identify not just which campaign an installation was attributed to, but also additional attribution information. This means you can get a better understanding of how your ads are performing and make more informed decisions about where to focus your advertising efforts.
• Coarse conversion values: Sometimes, user privacy thresholds may not be met when it comes to conversion values. With SKAdNetwork 4.0, you can still receive less specific attribution information in these cases, giving you a better overall picture of your ad performance.
• Multiple conversions: This new feature allows you to receive up to three postbacks, giving you a deeper understanding of how often someone who installed…